What We're Into: Creative Process

Creativity isn't an innate talent, but a skill that can be learned — by encouraging curiosity and unexpected connections; by looking for new ways to use what we already have; and by exercising your brain in the same way you exercise your body. Here are some of our favorite resources on the creative process. 

TED Talk: Kare Anderson, "Be an opportunity maker" 

Kare Anderson's TED Talk argues that it's valuable to create opportunities for others, and to make proactive connections between the people we know. Not only that, she says that it's important to seek out relationships with people unlike us. 

Creativity arises from those unexpected connections. When you meet and work with people who have beliefs and interests and networks different from your own, you're remaining open to the potential of what you can create together. 

TED Talk: Sir Ken Robinson, "How schools kill creativity" 

One of the most popular TED Talks of all time, Sir Ken Robinson's talk contains several insights about how creativity works and how we can nurture it. The talk focuses on the damaging ways we limit kids' creativity and ability by forcing them into limiting measurements of success. 

The brain isn't divided into rigid subject areas; the different disciplines interact. When those connections are exercised and stimulated, that's where creativity thrives. It's important, Robinson explains, not to squash kids' natural willingness to try new things and keep trying, even if they fail. 

Book: Jacob Goldenberg and Drew Boyd, Inside the Box

Inside the Box offers systematic methods for being more efficiently creative through the use of templates. Learn more about the book here

Book: Tom and David Kelley, Creative Confidence 

Tom and David Kelley are the founders of IDEO, a firm that uses design thinking to help companies innovate and grow. In this book, they use examples from their work to identify principles and strategies that allow people to tap into their creative potential and solve problems.